Comparing groups (Science vs. Myths)

In continual discussion of hypothesis groups are tested in similar way to a single subject (Hanneman, Kposowa, & Riddle, 2013). The assertion of groups in comparison to another group brings about several subjects of interest. These interest in groups stem from marketing managers targeting consumers based on character traits relevant to a product or service. Groups can be classified by a number of characteristics including but not limited to race, ethnicity, gender, or even age (Hanneman, Kposowa, & Riddle, 2013). The first chapter discussed how theories lead to hypothesis and hypothesis are tested to determine if they are true or not (Hanneman, Kposowa, & Riddle, 2013). Hypothesis are often developed by previous hypothesis as well (Hanneman, Kposowa, & Riddle, 2013). Theoretically there are several truths accepted in society with little or no empirical evidence. These beliefs held by the general public and convincing to human perception scientific criteria requires a more rigorous method to verify theory (Hanneman, Kposowa, & Riddle, 2013). Groups are compared by the mean or central position of the group to assess the scale weight based on the close averages (Hanneman, Kposowa, & Riddle, 2013). Reference Hanneman, R. A., Kposowa, A. J., & Riddle, M. D. (2013). Basic statistics for social research. San Francisco, CA: Jossey-Bass